Power of Social Networks
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I used to tell people that social media is free and easy. Now I say they are easy but not free. To use them well...you have to invest your most precious and limited resource...your time.
So are they worth it?
Here are three powerful reasons to use social networking tools.
1. Content: Information is Power
Anyone can create and anyone can publish. You have content that can help others and others can help you improve your content. What can you share that adds value.
A great examples of publishing content that adds value is Beth Kantor's blog
2. Connections: Relationships are Power
Social capital may be our most powerful resource. People are influenced by people they are connected to and networks allow us to organize quickly and creatively.
If you want to leverage the power of connections you need to focus on building trusted relationships.
Example: The story of Sameer and Vinay from Dragonfly Effect.
3. Credibility: The Power of Authentic Voices
Social networks could limit us to connecting with people like us but they are more powerful if we use our networks to bridge to people who have different perspectives and experience. One of the most effective ways to share authentic voices and diverse wisdom is to share stories.
Mercy Corps is a great example of an organization that invests in storytelling.
Prevention Speaks, our newest project, is working with communities throughout the US, to tell stories about community change.
Resources
Five Tips for Online Networks
Beth Kantor's Blog
Connected Citizens
Networked Non Profit
Dragonfly Effect
CDC Social Media Tool Kit ( I use this resource when I am working with public sector employees.)
Working Wikily
Have resources to add to the list? Put them in the comments.
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