What is it? A cellphone.
Susannah Fox from Pew Internet held up two things: a cell phone and sun screen. "What do these have in common?"
Answer: they can both promote health.
She described a research study that compared people who got a text reminder to put on sunscreen with a control ( no text message)
Text reminders = 56% put on sunscreen vs no reminder only 30%. Impressive difference.
How many mobile devices are there in the US? 280,000,000 ( also impressive)
A few more facts
# of hours a cell phone is in arms reach of owner (19)
% households with no land line (20% and growing)
% of text messages that get opened? (90-100%) Compare that to emails!
We should be thinking about ways to use cell phones in public health!
Another example: cell phones are being used to help treat tuberculosis in developming countries. Patients text in when they have taken their treatment ( they actually use a urine stick that tests to make sure the medicine is in their system and then text the code on the urine stick as proof that they took their meds) If they take the meds...they get free air time. How's that for a good incentive?
For more information check out Pew's report on the Mobile Difference March 09
Thursday, August 13, 2009
This is why I came!
The session this morning was just what I hoped for when I came!
Why CDC uses social media
"Podcasts..we love them. People are using them in ways we never dreamed of...like teachers using in their classrooms."
"We have image files on our website but it doesn't hold a candle to the activity we are seeing on our Flickr site."
"Content syndication and RSS...our partners love it! They get up to date, credible content on their websites."
Why CDC uses social media
- To reach more people
- Be where your audience is (make it easy for them to find you)
- Increase opportunities for conversation ( your audience can talk to you)
- Use the power of networks (make it easy for people to share your information with their friends)
- Access the wisdom of crowds (let your data go and people will create more than you ever could)
- Consolidate your social media in one place (make it easy to find)
- Cross publisize (use each social media to promote others)
- Challenge of 508 (government must meet accessibility requirements)
- To convinced supervisors...use metrics. People want to see the data ( CDC has a metrics database on their website.)
"Podcasts..we love them. People are using them in ways we never dreamed of...like teachers using in their classrooms."
"We have image files on our website but it doesn't hold a candle to the activity we are seeing on our Flickr site."
"Content syndication and RSS...our partners love it! They get up to date, credible content on their websites."
Wednesday, August 12, 2009
CDC is using social media
Erin Edgerton from CDC shared the social media tools they used to handle the Salmonella outbreak. They needed to reach a lot of people, so they tried a lot of tools.
Blogs
A webinar for bloggers
Buttons and Badges: like mini posters you can put on your webpage or your social network page
Widgets: an outbreak map, the FDA database ( you can put this content on your website and it is updated automatically)
Twitter: a micro blog ( you get mini test updates (140 characters)
Youtube: They created a what to do/not do video- 60 second video and Anatmony of an Outreak- 5 minutes (bet you can guess which one got more views)
E-cards
Mobile site This has information that people might need to check while they are away from home
My Space page ( they are on Facebook too)
An Island in Second Life
Podcasts
Flickr: need some photos for HINI?
Resources for partners: they create what they call mirror webpages...so state and local health departments can put CDC content up on their own website ( uses RSS to update)
If you want to see all the social media tools CDC is using. Go to their social media page.
Here are examples of how CDC has used social media in campaigns.
Want to know if anyone actually uses the CDC social media tools? They post their metrics dashboard. You can see what data they are collecting.
Blogs
A webinar for bloggers
Buttons and Badges: like mini posters you can put on your webpage or your social network page
Widgets: an outbreak map, the FDA database ( you can put this content on your website and it is updated automatically)
Twitter: a micro blog ( you get mini test updates (140 characters)
Youtube: They created a what to do/not do video- 60 second video and Anatmony of an Outreak- 5 minutes (bet you can guess which one got more views)
E-cards
Mobile site This has information that people might need to check while they are away from home
My Space page ( they are on Facebook too)
An Island in Second Life
Podcasts
Flickr: need some photos for HINI?
Resources for partners: they create what they call mirror webpages...so state and local health departments can put CDC content up on their own website ( uses RSS to update)
If you want to see all the social media tools CDC is using. Go to their social media page.
Here are examples of how CDC has used social media in campaigns.
Want to know if anyone actually uses the CDC social media tools? They post their metrics dashboard. You can see what data they are collecting.
The Magic Words
Sanjay Koyani had to go to his boss at the FDA and convince her that they needed a Twitter account. He had to use the magic words. "It's going to be a pilot."
I loved this...we have discovered the magic in those words too!
Twitter: The FDA did start a Twitter account to get out the updates from a recent Salmonella outbreak. They ended up with 10,000 subscribers.
Widget: They also created a searchable database of which products were being recalled (there were over 3000) and then for the first time shared the code as a widget so others could put the database on their websites.
XML: this is a little beyond me but the basic idea is they shared the database as XML which means they shared the actual data. This will allow others to create new content and products: combine data with maps for instance.
Sanjay talked about the Wisdom of Crowds...the many will always be smarter than the few. If you are willing to share control, people may create things you never dreamed of ( I mean that in a good way!)
I loved this...we have discovered the magic in those words too!
Twitter: The FDA did start a Twitter account to get out the updates from a recent Salmonella outbreak. They ended up with 10,000 subscribers.
Widget: They also created a searchable database of which products were being recalled (there were over 3000) and then for the first time shared the code as a widget so others could put the database on their websites.
XML: this is a little beyond me but the basic idea is they shared the database as XML which means they shared the actual data. This will allow others to create new content and products: combine data with maps for instance.
Sanjay talked about the Wisdom of Crowds...the many will always be smarter than the few. If you are willing to share control, people may create things you never dreamed of ( I mean that in a good way!)
And the winner is..
The best presentation so far was part of a panel this morning. Bill (AED)
He showed two video clips of public health "commercials". Both were engaging and high quality. One used a fear approach. The people in it ended up as losers. The second was what Bill called the “joy” approach. Everyone was a winner.
The audience was captivated by the videos. We got his main point in under 3 minutes. And best of all..we will remember it and talk about it.
Who wants to be a loser? We need to look for ways to make our audience winners.
Mike Rothschild ( from WI) deserves honorable mention for telling this story. In a small community in northern Il, they wanted to increase the number of teens who buckle up when they drive.
Imagine this: a police car is parked outside the highschool. The officer watches as teens get into cars and drive away. Within in minutes, the siren is on, he is pulling over a teen and giving her something….is it a ticket? No, it’s a $20 gift certificate for wearing her seatbelt.
The same thing happens the next day. After 3 days, with no posters or brochures, the number of teens wearing their seatbelts has increased dramatically.
I loved this example…teens got to be winners and the only promotion they needed was word of mouth. I bet audience members will remember this story too!
He showed two video clips of public health "commercials". Both were engaging and high quality. One used a fear approach. The people in it ended up as losers. The second was what Bill called the “joy” approach. Everyone was a winner.
The audience was captivated by the videos. We got his main point in under 3 minutes. And best of all..we will remember it and talk about it.
Who wants to be a loser? We need to look for ways to make our audience winners.
Mike Rothschild ( from WI) deserves honorable mention for telling this story. In a small community in northern Il, they wanted to increase the number of teens who buckle up when they drive.
Imagine this: a police car is parked outside the highschool. The officer watches as teens get into cars and drive away. Within in minutes, the siren is on, he is pulling over a teen and giving her something….is it a ticket? No, it’s a $20 gift certificate for wearing her seatbelt.
The same thing happens the next day. After 3 days, with no posters or brochures, the number of teens wearing their seatbelts has increased dramatically.
I loved this example…teens got to be winners and the only promotion they needed was word of mouth. I bet audience members will remember this story too!
Bullet Points are Alive and Well
I had hoped that at a national conference on health communications the bar would be higher for quality of presentations. Of the 8 presentations I have seen..only one presentor used his slides to compliment what he was saying. Most are using their slides to show their outlines.
Most presentations are 20 minutes long. Three-4 presentations are grouped into one themed session. The presentations are OK....nothining inspiring yet. You can influence and inspire in 20 minutes..just watch TEDtalks.
A few more thoughts
It's not enough to know your content. You need to present it in a way that inspires. Show examples!
Room set up matters: in some of the rooms the presentor is in the middle and slides are shown on two screens to the far left and right.
As a participant I feel like I am watching a tennis match...have to choose between looking at the presentor and looking at the slides.
Most presentations are 20 minutes long. Three-4 presentations are grouped into one themed session. The presentations are OK....nothining inspiring yet. You can influence and inspire in 20 minutes..just watch TEDtalks.
A few more thoughts
It's not enough to know your content. You need to present it in a way that inspires. Show examples!
Room set up matters: in some of the rooms the presentor is in the middle and slides are shown on two screens to the far left and right.
As a participant I feel like I am watching a tennis match...have to choose between looking at the presentor and looking at the slides.
Tuesday, August 11, 2009
Not convinced about Twitter
From Twitter Best Practice for Non Profits session by Sarah Marchetti (Ogilvy PR)
Top tip: if you want people to follow you, you have to provide them something of value.
Two of the three examples Sarah shared were related to emergency information. The Red Cross and the CDC both use Twitter in times of emergencies, to get credible information and updates out to many people, quickly. Both of these are good examples of using Twitter.
Other reasons to use Twitter
Educate
Call to Action
Instant focus group ( interesting idea)
My sister ( who is in private sector marketing) uses Twitter with her work team. When she is out meeting with a client, if she gets asked a question and doesn't know the answer...she tweets her co-workers..and gets an answer ( usually within minutes)
Within tobacco control we used Twitter when we are following a public hearing. I could also see using it during a policy campaign...another time when information changes quickly and it is important to keep a group of people up to date.
Conference participants are using Twitter to "converse" during this conference. For me, I think this would be distracting.
I can see using Twitter for specific reasons for limited period of time...but I wouldn't be able to follow it every day ( or post every day)
Top tip: if you want people to follow you, you have to provide them something of value.
Two of the three examples Sarah shared were related to emergency information. The Red Cross and the CDC both use Twitter in times of emergencies, to get credible information and updates out to many people, quickly. Both of these are good examples of using Twitter.
Other reasons to use Twitter
Educate
Call to Action
Instant focus group ( interesting idea)
My sister ( who is in private sector marketing) uses Twitter with her work team. When she is out meeting with a client, if she gets asked a question and doesn't know the answer...she tweets her co-workers..and gets an answer ( usually within minutes)
Within tobacco control we used Twitter when we are following a public hearing. I could also see using it during a policy campaign...another time when information changes quickly and it is important to keep a group of people up to date.
Conference participants are using Twitter to "converse" during this conference. For me, I think this would be distracting.
I can see using Twitter for specific reasons for limited period of time...but I wouldn't be able to follow it every day ( or post every day)
Blogging the CDC's Health Marketing Conference
Bill Novelli ( Porter Novelli, a nationally known socially marketing firm) gave the key note at the CDC National Conference on Health Communication, Marketing and Media
Bill's three key areas for public health
1. Focus on Advocacy...It is through policy advocacy and regulatory advocacy ( meaning it's not enough to get laws passed we need to make sure they are enforced) that we can have the biggest impact on the public's health.
Currenly, public health professionals don't work on policy because (they think) it's irrelevant, inappropriate and even illegal. (sound familiar?)
Bill challenged the audience to consider an Advocacy Institute that would training public health professionals in the skills needed to be effective advocates ( and to teach citizens to advocate.)
The two public health victories he shared as examples were both from tobacco control: FDA regulation and increasing the tobacco tax.
2. Public Private Partnerships
We need to partner with the private sector. The private sector has financial resources and can reach audiences we are trying to reach.
What's in it for the private sector? Corporate social responsibility is becoming the way to do business. Being involved in social causes gives business credibitiy, helps them build trust with their audience, opens up potential new audiences, helps them attract new employees and retain current employees ( People want to be heros)
3. Leadership
We need leaders who influence and inspire. We need to build and support leaders within public health. We need leaders now. We will need leaders in the future.
Questions to think about
Bill's three key areas for public health
1. Focus on Advocacy...It is through policy advocacy and regulatory advocacy ( meaning it's not enough to get laws passed we need to make sure they are enforced) that we can have the biggest impact on the public's health.
Currenly, public health professionals don't work on policy because (they think) it's irrelevant, inappropriate and even illegal. (sound familiar?)
Bill challenged the audience to consider an Advocacy Institute that would training public health professionals in the skills needed to be effective advocates ( and to teach citizens to advocate.)
The two public health victories he shared as examples were both from tobacco control: FDA regulation and increasing the tobacco tax.
2. Public Private Partnerships
We need to partner with the private sector. The private sector has financial resources and can reach audiences we are trying to reach.
What's in it for the private sector? Corporate social responsibility is becoming the way to do business. Being involved in social causes gives business credibitiy, helps them build trust with their audience, opens up potential new audiences, helps them attract new employees and retain current employees ( People want to be heros)
3. Leadership
We need leaders who influence and inspire. We need to build and support leaders within public health. We need leaders now. We will need leaders in the future.
Questions to think about
- What are we doing to develop public health leadership?
- Tobacco Control is often held up as a leader in public health..what are we doing to share what we have learned with the rest of public health?
- What about the idea of private sector partnerships? Do we have any examples of this?
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