Not convinced about Twitter

From Twitter Best Practice for Non Profits session by Sarah Marchetti (Ogilvy PR)

Top tip: if you want people to follow you, you have to provide them something of value.

Two of the three examples Sarah shared were related to emergency information. The Red Cross and the CDC both use Twitter in times of emergencies, to get credible information and updates out to many people, quickly. Both of these are good examples of using Twitter.

Other reasons to use Twitter
Educate
Call to Action
Instant focus group ( interesting idea)

My sister ( who is in private sector marketing) uses Twitter with her work team. When she is out meeting with a client, if she gets asked a question and doesn't know the answer...she tweets her co-workers..and gets an answer ( usually within minutes)

Within tobacco control we used Twitter when we are following a public hearing. I could also see using it during a policy campaign...another time when information changes quickly and it is important to keep a group of people up to date.

Conference participants are using Twitter to "converse" during this conference. For me, I think this would be distracting.

I can see using Twitter for specific reasons for limited period of time...but I wouldn't be able to follow it every day ( or post every day)