Monday, January 11, 2010

What Information do Communities Need

The Knight Commission published a report Information Needs of Communities in a Democracy. The three objectives are:

-Maximizing availability of relevant, credible information
-Strengthening the capacity of individuals to engage with information
-Promoting individual engagement with information that leads to positive public change

This sounds like what we are working on in public health. Two things of note:
People are desperate for "trusted intermediaries"...credible people who can help them make sense of the information that is most important, relevant and useful.

Being social media savvy is an important strategy..because it can help people leverage available resources. Public Media 2.0, a report by the American University Center for Social Media identifies five ways social media is changing people's "media habits"
Choice, conversation, curation, creation, and collaboration.

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