Non profit organization have stories that touch peoples hearts. We work on important issues that people care about yet we lead with data? Worse...when we do tell stories "we tell crappy stories" ( that is a quote from Mark Rovner at Sea Change)
Mark did go on to share his top four tips for better stories:
1. Relatable protagonist…(as in someone you can relate to)
2. Conflict or tension (the more the better)
3. Bad guy ( if at all possible)
4. Kitchen sink details..(make it visual ...this is the show don't tell tip)
Mark referenced McKee's work and this article in Harvard Business Review
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