And the winner is..

The best presentation so far was part of a panel this morning. Bill (AED)

He showed two video clips of public health "commercials". Both were engaging and high quality. One used a fear approach. The people in it ended up as losers. The second was what Bill called the “joy” approach. Everyone was a winner.

The audience was captivated by the videos. We got his main point in under 3 minutes. And best of all..we will remember it and talk about it.

Who wants to be a loser? We need to look for ways to make our audience winners.

Mike Rothschild ( from WI) deserves honorable mention for telling this story. In a small community in northern Il, they wanted to increase the number of teens who buckle up when they drive.

Imagine this: a police car is parked outside the highschool. The officer watches as teens get into cars and drive away. Within in minutes, the siren is on, he is pulling over a teen and giving her something….is it a ticket? No, it’s a $20 gift certificate for wearing her seatbelt.

The same thing happens the next day. After 3 days, with no posters or brochures, the number of teens wearing their seatbelts has increased dramatically.

I loved this example…teens got to be winners and the only promotion they needed was word of mouth. I bet audience members will remember this story too!