This is why I came!

The session this morning was just what I hoped for when I came!

Why CDC uses social media

• To reach more people
• Be where your audience is (make it easy for them to find you)
• Increase opportunities for conversation ( your audience can talk to you)
• Use the power of networks (make it easy for people to share your information with their friends)
• Access the wisdom of crowds (let your data go and people will create more than you ever could)

CDC lessons learned

1. Consolidate your social media in one place (make it easy to find)
2. Cross publisize (use each social media to promote others)
3. Challenge of 508 (government must meet accessibility requirements)
4. To convinced supervisors...use metrics. People want to see the data ( CDC has a metrics database on their website.)

Quotes
"Podcasts..we love them. People are using them in ways we never dreamed of...like teachers using in their classrooms."

"We have image files on our website but it doesn't hold a candle to the activity we are seeing on our Flickr site."

"Content syndication and RSS...our partners love it! They get up to date, credible content on their websites."