According to Amy Sample Ward at Get Attention...it is testimonials. And she's got a point!
Think about it? If you don't have much time and you are skimming a brochure or fact sheet or promotional piece... What stands out? Quotes.
Testimonials work because they are credible and authentic. We trust people like us.
What would influence you more?
Who should attend this presentation? Public Health Professionals, tobacco control advocates, educators, youth leaders, anyone interested in the the health of their community.
"This was the best session I've seen all year! I'm a busy health professional but I wouldn't have missed this for the world. I left with concrete ideas on actions I can take to help my community healthier."
Word of mouth influences action. Quotes bring word of mouth into your newsletters, fact sheets, and promotional pieces. To find out more about how to get and use testimonials, read Amy Ward's: The Most Powerful Marketing Copy in the World
Photo credit: Flickr newendproductions
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